Pivot CMO is now Modern Formula

Performance Driven Marketing Solutions

Welcome to Modern Formula

Your bottom line is our bottom line.

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Agency News

Pivot CMO, Modern Formula Merger Brings Creative Firepower to Performance Marketing
Delivering full-funnel solutions across
awareness and performance strategies
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Modern Formula Is Now a Certified Klaviyo Partner
Together, we’ll deliver personalized campaigns, drive conversions, and build stronger customer relationships.
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Modern Formula Is Now a Certified Okendo Partner
Okendo is a customer marketing platform that empowers brands to turn one-off transactions into ongoing relationships by better understanding customer preferences and behaviors, delivering more personalized experiences, and enabling customer advocacy.
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Performance-driven full funnel solutions.

MoFo is a full-service modern media agency built on a performance marketing core. From traditional media planning and buying, to social-led performance strategies, our approach sets us apart. We are driven by one thing, your bottom line.

Join 850+ Successful Brands

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Polk Audio
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Proactiv
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Why Modern Formula?

Over $1 Billion in Trackable Revenue for Clients

84%

of clients double their revenue within their first year with Modern Formula

642%

average return on ad spend across all Modern Formula clients

97%

of clients would recommend Modern Formula to other companies

What We Do

We Provide a Full Channel Approach

Facebook Ads

We build and optimize all creative and audiences. Rapid, granular testing along with advanced strategies will help your revenue or leads soar.

Instagram Ads

Our team will build and optimize all creative and audiences. We’ll test different placements with proven, advanced strategies and granular testing.

Google Ads

Capture high intent users with our advanced Search, Display, and Shopping strategies. From manual bidding to algorithmic optimizations we’ll help you scale.

TikTok Ads

As one of the first TikTok agency partners, our team has scaled numerous accounts to success on TikTok. Full service strategies include ad optimization, audience testing and creative. Be the first to grow scale on this growing platform.

Pinterest Ads

A great channel to diversify spend and tap into a new customer base. Perfect for female skewed products and audiences.

Snapchat Ads

Maximize your growth on this growing channel, especially if your audience skews younger. A great way to diversify spend.

YouTube Ads

With new placements and a growing audience, YouTube has become an amazing source for Top of Funnel growth.

SEO

Conquering search and investing in forever free, organic traffic & customers.

"We bring Modern Formula in to talk to ALL of the companies that we invest in. MoFo has helped these companies unlock growth and build their businesses. Our Founders love the team and have requested them back every single time."
Lucas Pols
Lucas PolsPrincipal | Quake Capital
"The MoFo team is very responsive, professional and great to work with. They are a very important extension of our growth team. They have helped us scale our PPC campaigns in a very short period of time and we couldn't be more pleased."
Joliit
JoliitVP of Growth | Fresh Prints
"The Modern Formula Team came in and took over all of our marketing. In just a few weeks we've 5X'd our monthly revenue and we are still growing. They feel like they're truly part of our team, and they've worked with everyone here seamlessly."
Peter Wang
Peter WangCEO | Honeybee Health
"Working with the team has been an excellent experience. We took a leap of faith after working with a few other agencies in the past, and everyone we worked with here has exceeded our expectations in professionalism and performance. They have been fun to work with and marketing is now a process I look forward to. Thank you for helping us grow!"
Shay
ShayFounder | Beauty Inkstitute

Honeybee Health

We increased the revenue of an online pharmacy company by 4,174% in 2 months.

Our client faced extreme competition in the pharmaceutical space, but we managed to 41x their revenue leveraging Google Ads, Facebook Ads, and SEO.

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Honeybee Health

We increased the revenue of an online pharmacy company by 4,174% in 2 months.

Our client faced extreme competition in the pharmaceutical space, but we managed to 41x their revenue leveraging Google Ads, Facebook Ads, and SEO.

View Case Study

Squire

We increased Lead Volume by 17.3x in the first month, while reducing Cost Per Lead by 68%.

Squire is an all-in-one platform for barbershops and independent barbers to manage their business, including reservations, loyalty programs, payments, social media and much more. Backed by top Silicon Valley investors, Squire came to us after raising their Series A to really help them accelerate their growth.

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Thistle

We increased the number of new monthly subscriptions by 185% in 1 month.

Thistle had done a good job scaling their ad spend on Facebook to a certain point but were struggling to increase their growth due to dramatic efficiency changes every time they increased spend.

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Client giant

We hit a 3.38X ROAS within 2 months and reduced Cost Per Sign-up by 42% within 1 month.

The real estate and client services market is extremely crowded and competitive, especially when it comes to client retention and management tools for real estate agents. Client Giant found a unique way to help real estate agents and other client services teams keep their clients engaged and, in turn, both refer more clients and stay retained over time.

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Career Karma

We reduced the cost per sign-up from $29.40 to $4.67 and increased the number of sign-ups by 948% in 3 months.

The coding bootcamp space is both extremely competitive and saturated as it’s become really popular for those that are looking to make career changes. Because of the high income from employer recruiting fees, there has also been an influx of actual coding bootcamps that have started.

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LAUREN MOSHI

We tripled the revenue of a multi-million dollar apparel Ecommerce store in 1 month.

Our client was an established apparel company doing $1MM+ in annual revenue but we still managed to triple their revenue within 1 month through Facebook and Instagram ads.

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Mylk Guys

We increased sales volume by 338% in 1 month and increased revenue by 332% in 2 months with a 5.29X ROAS.

The grocery space is known for its razor-thin margins and competitiveness especially with big companies like Amazon and Walmart entering the online delivery space. Mylk Guys wanted to scale its online Vegan grocery store without having to finance too much of its growth.

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MODERN FIT

We scaled a fitness startup from $0 to $225,000 PROFIT in 2 months with $21,000 of ad spend.

Our client came to us with 0 traction and needed help getting customers. Within 30-60 days we took the company from zero to a 7-figure run rate with Facebook & Instagram Ads, Google Ads, Pinterest Ads, and Reddit Ads.

View Case Study

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