Services
Google Ads Agency
The Top Google Ad Agency in the Game
Our elite Google ads team will make sure you dominate high intent search for keywords and traffic that’s relevant to your business, products, services, and even your GEO.
Google ads is a demand fulfillment platform where people with high intent search for your products or services. It’s all about competitively optimizing searches against your competitors. With over 15 years of experience, we’re confident that we can maximize your Google search and shopping ROI while scaling your budget.
Expert High Return On Ad Spend Search Advertising
As a Google Premier Partner, we know what it takes to optimize your ads for profitability. We’ve worked with Fortune 500 companies, venture backed startups, small businesses and everything in between in order to build out high performing pay per click (PPC) campaigns that convert. We’ll use your existing demographic, analytics and audience data to best formulate your search strategy. Our process is simple yet effective:
1
Audit Google Ads Account
If you have an existing ad account, we’ll go through it to see where the opportunities are. If you don’t have a Google ad account we’ll help you set up one.
2
Competitive Analysis
We’ll use our suite of tools to see what keywords your competitors are bidding on, what niches they’re going after and much more.
3
Keyword Research & Discovery
Our Google ads management team will do an extensive and aggressive keyword search to find relevant head, mid, and long tail search terms to go after.
4
Checking & Tracking
We’ll double check to make sure all the tracking is properly set up on your site, app, or store. Our ads management team will ensure your conversion goals are set up and firing correctly.
5
Build out Your Google Ads
With research done and conversion metrics set up, we’ll build out your Google ad account with new keywords, new ads, and brand new data.
6
Launch
The next, and the most exciting, is launching our new Google ads strategy!
7
Test
With more data from testing, we’ll start monitoring and setting up new tests.
8
Data-driven Strategy
With more Google ad and search data coming in, we’ll use our data to optimize search terms, ads, update bid modifiers, bids, and much more to get the best out of our data.
9
Backend Attribution
While Google has its own set of metrics, it’s important that what you’re seeing on your end matches up.
10
Grow
With more data and insights from our Google ad campaigns we’ll start to scale spend on high ROI campaigns.
11
Rinse & Repeat
Our ads management team will continue to test and grow the account for the highest ROI.
Some of Our Strategies
01
Responsive search ads for more keyword coverage and ad quality.
02
Phrase match and exact match in order to mine for keywords and then separate for high efficiency.
03
A/B testing of ad headlines and descriptions for higher click through rates.
04
Bid modifiers to optimize bids for location, device and time of day for maximum efficiency.
05
Target ROAS (return on ad spend) and Target CPA (cost per acquisition) bidding utilizing Google algorithms for scale.
06
Segmented ad groups in campaign structure to distinguish keywords categories and target specific ads to specific search terms.
07
Segmented smart shopping campaigns (for our Ecommerce clients) for higher efficiency and keyword distribution.
Our team subscribes to all of the top Google ads and search marketing publications so we can stay on the cutting edge of new strategies and trends. Our internal playbook is updated every week via a brainstorm with the entire search engine marketing team. We also have a number of Google reps that we meet with regularly for feedback and updates.
The Google Ads Checklist
- Negative Bid Modifiers
- Negative Keywords
- Bidding strategies
- Testing new ad copy
- Retargeting bid modifiers
- Offline and Call Conversions
- Responsive Search Ads
- Phrase Match
- Exact Match
- Smart Shopping
- Shopping segmentation
- Ad quality score optimization
The Google Ad Agency That Doesn’t Quit
Whether you’re starting fresh or you’ve worked with other Google ad agencies that haven’t cracked your code, we won’t stop testing and trying out new bidding strategies and methods until your ads are profitable and scaling. Whether with stronger negative keywords, giving feedback on landing page optimizations, or testing ad copy to improve quality score, our team is dedicated to getting your Google ad account performing and profitable.
Daily Ad Account Optimizations
We monitor and optimize our campaigns on a daily basis. We go through new data and take insights to squeeze more alpha. In turn, more revenue out of your ad campaigns. As we optimize, we’ll scale budgets so your business is always growing. Because you’re only paying per click, more optimization means more efficiency.