Digital Marketing Strategist

Job Type: Full Time
Location: Anywhere, USA

Skills: Facebook Ads, Google Ads, Sales and Marketing, Social Media Marketing, Marketing, Digital Marketing

Modern Formula was founded with the goal of being the best in the business at providing world-class digital marketing skills and talent on behalf of our customers. We started as experts, honing our craft, and have built our team to reflect our commitment both to pressing our knowledge into the next level, and in bringing our clients along for the ride.

We pride ourselves on being accountable partners, in providing straightforward insights to our team and to our clients, and to owning our lane when it comes to the work that we do.

Job Description

A Digital Marketing Strategist at Modern Formula is in charge of multi-channel ad buying strategy and managing a team of designers to ensure client account growth and success. A Digital Marketing Strategist is a Modern Formula associate who is responsible for generating profits for Modern Formula clients and the agency and whose ultimate objective is to grow and scale the client’s paid media account(s). He or she should demonstrate excellent communication skills along with expertise in advertising and marketing principles to evaluate the most cost-effective paid media solutions for Modern Formula’s clients.

Responsibilities Include, But Are Not Limited To:

Plan and develop comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via multiple paid channels.
Knowledge of executing paid media strategies including building audiences through customer data, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate results
Manage graphic designers in a “pod”
Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully make them stand out in the marketplace
Manage between 8-15 paid media accounts on behalf of Modern Formula clients clients, with aggregate monthly spends ranging between $5,000 – $500,000
Strategize on a weekly basis to determine next steps to take client accounts to the next level of performance
Present and quantify performance, findings, and insights to the client on an ongoing basis
Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance
Contributing to the ongoing maintenance of (internal) interactive learning, training, and development modules

Skills & Experience:

2+ years of experience and/or excellent skills with Facebook Ads
Have managed Facebook Ads monthly budgets of at least $15,000
Bachelor’s degree or equivalent preferred, though not necessary
Excellent communication skills (verbal, written)
Proficiency in Google Analytics
Proficiency in Excel or Google Sheets (vlookup, analysis, modeling)
Demonstrated problem-solving capabilities in a client-facing role
Professional and respectful demeanor in dealing with internal and external business partners
Effective time management in a professional setting
Collaborate effectively in a team environment
Integrity and optimism, regardless of the situation
Embraces and fosters new ideas, opinions, and ideologies

What Modern Formula Offers:

An executive team that has founded, scaled, and sold startups in the past and has every intention of continuing to scale Modern Formula into a dominant player in the digital marketing agency space
Small team, plenty of room to grow and move up
A ridiculously awesome work environment – equal parts laid-back startup and motivated meritocracy
Great opportunities to grow your technical skills and grow into a leader in the digital marketing space
100% covered medical, dental, vision insurance
Unlimited vacation