Digital Marketing Strategist – Paid Social

Job Type: Full Time
Location: Anywhere, USA

Modern Formula was founded with the goal of being the best in the business at providing world-class digital marketing skills and talent on behalf of our customers. We started as experts, honing our craft, and have built our team to reflect our commitment both to pressing our knowledge into the next level, and in bringing our clients along for the ride.

We pride ourselves on being accountable partners, in providing straightforward insights to our team and to our clients, and to owning our lane when it comes to the work that we do.

Job Description

A Paid Social Strategist at Modern Formula is in charge of multi-channel ad buying strategy and managing a team of designers to ensure client account growth and success. You will be responsible for generating profits for Modern Formula’s clients, and the ultimate objective is to grow and scale the client’s paid media account(s). You should demonstrate excellent communication skills along with expertise in advertising and marketing principles to evaluate the most cost-effective paid media solutions for Modern Formula’s clients.


  • Plan and develop comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook Ads
  • Knowledge of executing paid media strategies including building audiences through customer data, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate results
  • Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully make them stand out in the marketplace
  • Manage between 5-10 paid media accounts on behalf of Modern Formula clients clients, with aggregate monthly spends ranging between $5,000 – $100,000
  • Strategize on a weekly basis to determine next steps to take client accounts to the next level of performance
  • Present and quantify performance, findings, and insights to the client on an ongoing basis
  • Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance
  • Contributing to the ongoing maintenance of (internal) interactive learning, training, and development modules

Skills & Experience:

  • 2+ years of experience and/or excellent skills with Facebook Ads
  • Have managed Facebook monthly budgets of at least $15,000
  • Bachelor’s degree or equivalent preferred, though not necessary
  • Excellent communication skills (verbal, written)
  • Proficiency in Google Analytics
  • Proficiency in Excel or Google Sheets (vlookup, analysis, modeling)
  • Demonstrated problem-solving capabilities in a client-facing role
  • Professional and respectful demeanor in dealing with internal and external business partners
  • Effective time management in a professional setting
  • Collaborate effectively in a team environment
  • Integrity and optimism, regardless of the situation
  • Embraces and fosters new ideas, opinions, and ideologies

What Modern Formula Offers:

We started as an executive team that has founded, scaled, and sold startups in the past and has every intention of continuing to scale Modern Formula into a dominant player in the digital marketing agency space. Since then, we have been actively growing and scaling both our Sales and Ops team, which means:

  • Growing business/startup mentality; many hats, many opportunities for growth and development
  • A ridiculously awesome work environment – equal parts laid-back startup and motivated meritocracy
  • A team committed to getting the job done, doing the job well, and enjoying the people and process along the way
  • Great opportunities to grow your technical skills and grow into a leader in the digital marketing space


  • 100% company covered Dental insurance
  • 100% company covered Health insurance
  • 100% company covered Vision insurance
  • Unlimited vacation policy
  • 401k program
  • Unlimited vacation policy
  • Equipment budget

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