Account Executive – Digital Strategy

Job Type: Full Time
Location: Anywhere, USA

Modern Formula was founded with the goal of being the best in the business at providing world-class digital marketing skills and talent on behalf of our customers. We started as experts, honing our craft, and have built our team to reflect our commitment both to pressing our knowledge into the next level, and in bringing our clients along for the ride.

We pride ourselves on being accountable partners, in providing straightforward insights to our team and to our clients, and to owning our lane when it comes to the work that we do.

Job Description

We’re currently looking for a digital marketing driven native with interest in business development to drive our prospecting efforts, to audit prospective client accounts and provide insightful recommendations, to own qualifying potential customers for Modern Formula’s Sales Team, and to be an expert at building trust and rapport that drive qualified leads for the business.

The Account Executive is the first point of contact between prospective customers and Modern Formula, and will be responsible for generating and qualifying new leads, as well as engaging in preliminary account audits to drive our client acquisition and retention efforts from the get-go.

The ideal candidate has a keen eye for determining new business opportunities, and can rapidly qualify, convert, and assign those opportunities.

Responsibilities:

Meet or exceed monthly goals to maximize deal flow by either qualifying inbound inquiries or leading outbound prospecting initiatives via emails, calls, and meetings
Take initiative to help the marketing team convert their efforts into business opportunities
Audit prospective client Facebook / Google / TikTok / Pinterest / Snapchat accounts, and to provide tactical insights on improvements, recommendations, budget distributions, and more
Find and develop new leads and prospect sources
Take excellent care of our clients from beginning to end of a transaction, while being willing to maintain a long-term relationship after closing
Present benefits and options clearly to our potential clients
Ability to utilize web-based technology and multi-task; while managing a large pipeline
Ability to think outside of the box with outreach techniques and communication styles

Skills & Experience:

Bachelor’s degree preferred
Exceptional verbal and written communication skills
Digital Marketing Experience – Facebook Ads or Google Ads experience preferred
Sales Experience – lead generation/nurturing, on-the-phone experience, or outreach and CRM experience
Ability to thrive in a fast-paced environment

What Modern Formula Offers:

We started as an executive team that has founded, scaled, and sold startups in the past and has every intention of continuing to scale Modern Formula into a dominant player in the digital marketing agency space. Since then, we have been actively growing and scaling both our Sales and Ops team, which means:

Growing business/startup mentality; many hats, many opportunities for growth and development
A ridiculously awesome work environment – equal parts laid-back startup and motivated meritocracy
A team committed to getting the job done, doing the job well, and enjoying the people and process along the way
Great opportunities to grow your technical skills and grow into a leader in the digital marketing space