LOS ANGELES, April 24, 2023 /PRNewswire/ — Pivot CMO, an elite-performance marketing solutions company, is merging with new-media agency Modern Formula (MoFo) to bring performance marketing to the forefront of a superior media offering with creative firepower. The newly formed MoFo delivers full-funnel solutions across awareness and performance strategies all under one roof. Modern Formula is a proud co-conspirator within the Conspiracy Theory network.

“We took a hard look at the evolution of performance marketing and what brands need to win in a post iOS world. What we saw was that the old tricks were no longer working, so we needed to evolve with changing consumer behavior and business needs. What is needed in this new marketing environment is fewer siloed solutions and more full-funnel strategies that balance the best of brand marketing, while keeping true to the principals of a power performance approach,” said Zihla Salinas, CEO of Conspiracy Theory and Modern Formula. “This is the Modern Formula. We call it the ‘Bold and Sold Philosophy’.”