Conspiracy Theory Adds Alchemy Collaborative to Its Indie Agency Collective

Conspiracy Theory has acquired cutting-edge performance marketing group The Alchemy Collaborative, adding increased data and media capabilities to its collective of best-in-category specialist shops. Alchemy will integrate with Pivot CMO to add a more robust suite of performance services for clients. In addition, it will add the creative firepower of UNFOLD and the technical prowess of Mondo Robot to its offerings.

The Conspiracy Theory network includes UNFOLD, a digital and social media creative shop; Mondo Robot, a digital product company; Pivot CMO, an elite-performance marketing solutions company; and new media agency Modern Formula (MoFo). Combined, these shops bring together a suite of modern specialty services that help world-class brands and digitally born businesses tackle their toughest marketing challenges.