In a high risk, high reward endeavor, we procured over 25 influencers that ranged from nano, micro and mid-tier to provide honest reviews. We embraced whatever they said about the app, whether it was good, or even if they said it was shady. This transparency and authenticity drove a groundswell of intrigue and curiosity for the new app. We then received the influencer’s Spark Ad codes so that we could leverage the honest reviews in our ad content to build trust amongst potential customers.