Condition 1
Over 1000% YOY Increase in Revenue Growth
13x
YOY Increase in Website Traffic
2x
Increase in Overall Ad Spend
Over
1000%
YOY Increase in Total Sales
Over
1000%
YOY Increase in Revenue Growth
The Problem
Before working with us Condition 1 was struggling to scale their marketing campaigns while maintaining a profitable ROAS. They were spending a few thousand on their marketing campaigns, but were having a hard time maintaining profitability while scaling. The goal was to utilize Social & Google platforms to be able to keep scaling their business and improve overall brand awareness while continuing to increase revenue and website traffic.
The Strategy
We started by launching a new structure and strategy on both Meta & Google. On Meta we utilized a combination of ABO & CBO campaigns to efficiently allocate spend while testing new audiences and creatives within a full funnel approach. We also implemented whitelisting campaigns that incorporated new influencer content with a new follower base, which increased overall brand awareness and trust. The key to success on Meta was A/B testing new product focused imagery and venturing into new interest markets. With these tests we were able to pinpoint what visuals and messaging resonated with each user base and venture into new interest markets, including outdoor enthusiasts, hunting, & photography. Continuing to find new markets and pinpoint the right creative allowed us to scale Condition 1’s ad spend while doubling their website traffic and overall sales in less than half a year.
In Google we first focused on Performance Max Campaigns while marketing their higher margin hard cases, doing so helped increase average order values and total sales giving us room to scale. As we continued to spend we incorporated a competitor campaign to steal market share from large competitors and increase overall brand awareness in the hard case space. Once Condition 1 introduced their Soft Case and Econ Lines we were already in a good position to promote a lower cost product and focus on boosting overall sales. With our optimized campaigns we were also able to target store owners and introduce Condition 1 to large buyers, which resulted in a new and loyal wholesale customer base.
The Result
Utilizing our unique strategies we have been able to 2x Condition 1’s ad spend while maintaining a profitable ROAS. Resulting in a 13x increase in web traffic and more than 1000% increase in total sales & revenue. We’re continuing to scale their accounts while finding new avenues for continued brand awareness and growth.